Adoption of new food products formatIsbn:Softcover 9789401019736 Wie lassen sie sich schnell 70174 Stuttgart Wie lassen sie sich schnell und effizient umsetzen I am particularly thankful for the kindness shown to me by the staffs of the English department of King's College and of the Phonetics department of University College for the excellent tuition I received from them and for making me feel completely at home among my English fellow students the author postulates that innovators' behaviour has a number of underlying dimensions Besides socio economic criteria the research comprises a number of behavioural characteristics of in novators